Website Strategy & Goals
A clear strategy prevents you from building the wrong pages or writing the wrong message.
This prompt
Act as a digital strategist. Help me plan a website for [Business/project]. Define the main goal of the website, target audience, primary conversion action, essential pages, and success metrics. Keep the plan focused and realistic.
Related prompt
Create a detailed text-based wireframe for the homepage of [Website]. Describe each section from top to bottom, including layout intent and hierarchy.
All Web Design prompts
Complete Website Design Prompt
A structured brief that walks an AI model from business goals to sitemap, page layouts, visual direction and responsive rules.
Accessibility Audit Prompt
Reviews page markup against WCAG 2.2, separating issues confirmed in the code from those needing manual testing, with fixes and a test script.
Design Direction
A defined direction keeps the design consistent and reduces random decisions.
Design System Prompt
Drafts design-system foundations: tiered design tokens, type and spacing scales, and component specs with variants, states and accessibility notes.
Full Page Content
Strong inner pages support both user trust and SEO.
Homepage Structure
The homepage sets the first impression and guides visitors toward action.
Landing Page Design Prompt
Plans a single-goal landing page: message match with the traffic source, section order, first-screen spec, form design and draft copy using only your real proof.
Launch Checklist
A checklist reduces the risk of launching with avoidable problems.
Responsive & UX Guidelines
Most visitors will experience your site on mobile first.
Responsive Design Prompt
Turns one page layout into responsive rules: content order on small screens, fluid techniques, justified breakpoints and a per-component behavior table.
Sitemap & Page Structure
A simple structure makes the site easier to build, navigate, and maintain.
Technical Recommendations
The right technical foundation saves time and future headaches.
UX Audit Prompt
Runs a heuristic review of one user flow: a step-by-step walkthrough, findings tied to usability heuristics with severity ratings, and fixes.
Website Copy (Hero + Key Sections)
Clear copy is often more important than visual design.
Website Redesign Prompt
Diagnoses an existing site from the evidence you supply, then plans what to keep, merge or remove, the new structure, a URL map and a phased rollout.
Website Strategy & Goals
A clear strategy prevents you from building the wrong pages or writing the wrong message.
Wireframe in Text
Text wireframes help you think through structure before opening a design tool.
Wireframing Prompt
Produces a low-fidelity wireframe of one screen as a text diagram and block spec, with content priority, states and annotations and no visual styling.
Why it works
Why it matters
A clear strategy prevents you from building the wrong pages or writing the wrong message.
Related guides
Guide
10 AI Prompts to Build a Website
A practical prompt series to plan, structure, write, design and launch a website with AI.