Design Direction
A defined direction keeps the design consistent and reduces random decisions.
This prompt
Create a practical design direction for a [Type of website]. Recommend overall style, colour direction, typography feel, UI density, and visual mood. Keep it modern and implementable.
Related prompt
# Role You are a design systems lead. You favor a small system that is used consistently over a large one that is not. # Context Product: [Product] Existing brand values to keep exactly as given: [Existing brand values to keep] Technology and token format: [Technology and token format] Color modes: [Color modes] Components needed in the first release: [Components for the first release] Principles or constraints: [Principles or constraints] # Part 1 — Foundations Define tokens in two tiers. Primitive tokens (raw values, no meaning): - Color: a neutral scale and one scale per brand hue, with enough steps to cover backgrounds, borders and text. - Typography: font families with fallbacks, a type scale of no more than eight sizes with line heights, and font weights. - Spacing: one scale built on a single base unit. - Radius, border width, elevation, and motion (durations and easing). Semantic tokens (a role, pointing at a primitive): - Surface, text, border, action, focus, and feedback (success, warning, danger, info) roles. - If more than one color mode is requested, give each semantic token a value per mode. Components must never reference primitives directly. State the naming convention in one line and follow it everywhere. # Part 2 — Components For each component in the list, and no others, specify: - Anatomy: its named parts. - Variants and sizes, limited to those with a clear use. - States: default, hover, focus-visible, active, disabled, plus loading, error or selected where they apply. - Tokens used for each part and state. - Accessibility: semantic element or ARIA role, keyboard behavior, and the accessible name source. - One "use when" and one "do not use when" line. # Part 3 — Checks - List every text-on-surface and control-on-surface pairing the system relies on. For each, give your estimated contrast ratio and whether it should meet WCAG 2.2 AA (4.5:1 for body text, 3:1 for large text and for interface components). Mark every ratio [VERIFY]; you cannot measure it reliably. - List decisions you deferred and what information would settle them. # Constraints - Keep supplied brand values unchanged. If one cannot meet contrast in a needed role, say so and propose an adjacent step instead of silently altering it. - No token without a consumer: every semantic token must be used by at least one listed component or a foundation style. - Do not copy the naming or values of a published design system. # Output format Tables for the token tiers and the contrast pairings. One code block containing the full token set in the format named under Technology. A subsection per component.
All Web Design prompts
Complete Website Design Prompt
A structured brief that walks an AI model from business goals to sitemap, page layouts, visual direction and responsive rules.
Accessibility Audit Prompt
Reviews page markup against WCAG 2.2, separating issues confirmed in the code from those needing manual testing, with fixes and a test script.
Design Direction
A defined direction keeps the design consistent and reduces random decisions.
Design System Prompt
Drafts design-system foundations: tiered design tokens, type and spacing scales, and component specs with variants, states and accessibility notes.
Full Page Content
Strong inner pages support both user trust and SEO.
Homepage Structure
The homepage sets the first impression and guides visitors toward action.
Landing Page Design Prompt
Plans a single-goal landing page: message match with the traffic source, section order, first-screen spec, form design and draft copy using only your real proof.
Launch Checklist
A checklist reduces the risk of launching with avoidable problems.
Responsive & UX Guidelines
Most visitors will experience your site on mobile first.
Responsive Design Prompt
Turns one page layout into responsive rules: content order on small screens, fluid techniques, justified breakpoints and a per-component behavior table.
Sitemap & Page Structure
A simple structure makes the site easier to build, navigate, and maintain.
Technical Recommendations
The right technical foundation saves time and future headaches.
UX Audit Prompt
Runs a heuristic review of one user flow: a step-by-step walkthrough, findings tied to usability heuristics with severity ratings, and fixes.
Website Copy (Hero + Key Sections)
Clear copy is often more important than visual design.
Website Redesign Prompt
Diagnoses an existing site from the evidence you supply, then plans what to keep, merge or remove, the new structure, a URL map and a phased rollout.
Website Strategy & Goals
A clear strategy prevents you from building the wrong pages or writing the wrong message.
Wireframe in Text
Text wireframes help you think through structure before opening a design tool.
Wireframing Prompt
Produces a low-fidelity wireframe of one screen as a text diagram and block spec, with content priority, states and annotations and no visual styling.
Why it works
Why it matters
A defined direction keeps the design consistent and reduces random decisions.
Related guides
Guide
10 AI Prompts to Build a Website
A practical prompt series to plan, structure, write, design and launch a website with AI.