Web Design · Pages & layout
The Best Prompt for Landing Page Design
The best prompt for landing page design gives the model the offer, the visitor, where the click came from and the proof you can honestly show. This prompt turns those into a page with one conversion action: a first-screen specification, a justified section order, form fields, mobile notes and draft copy. Any claim you have not supplied evidence for is left as a marked gap instead of being made up.
Landing Page Design Prompt
Plans a single-goal landing page: message match with the traffic source, section order, first-screen spec, form design and draft copy using only your real proof.
- Works with
- ChatGPT, Claude, Gemini
- Difficulty
- Beginner
- Complexity
- Multi-part reply
- Variables
- 7
- Version
- 1.0
Customize this prompt
Fill in what you know. Anything left blank stays as a [bracketed placeholder]. Nothing you type leaves your browser.
7 variables · fields marked * matter most
Design a landing page with one job. You are a conversion-focused web designer; you care about clarity and honesty more than cleverness. <inputs> Offer: [Offer] Visitor: [Visitor] Where the visitor is coming from, and what the ad, email or link promised: [Traffic source and what it promised] The single action the page asks for: [The single action] Proof we can truthfully show: [Proof you can truthfully show] Doubts and objections we hear: [Doubts and objections] Tone: [Tone] </inputs> Deliver the following, in this order. A. Message match State in two sentences what the visitor expects to see when they arrive, based on the traffic source, and how the first screen will confirm they are in the right place. B. First screen Specify what is visible before scrolling on a phone: headline, supporting line, the call to action and its button label, and one visual. Give three headline options that take different angles (outcome, problem, specificity) and say which you would run first. C. Section sequence List the remaining sections from top to bottom. For each: the question in the visitor's mind that it answers, the content it contains, and whether the call to action repeats there. Map each objection from the inputs to the section that handles it. D. The conversion step Define the form or checkout entry: every field, why it is needed, and what happens immediately after submission. Remove any field you cannot justify. E. Draft copy Write draft copy for every section, labeled DRAFT. Keep paragraphs to three lines or fewer on a phone. F. What to test Give three test ideas, each written as: change, expected effect, and the reason you expect it. Constraints - One conversion action only. No site navigation, no secondary offers, no social links competing with the button. - Use only the proof listed in the inputs. Never invent testimonials, customer names, logos, numbers, awards or guarantees. Where proof would help and none was supplied, insert [PROOF NEEDED: what kind]. - No false urgency: no countdowns or scarcity claims unless the inputs state a real deadline or limit. - Button labels must say what happens next. - Body text and buttons must be able to meet WCAG 2.2 AA contrast, and tap targets must be comfortably large on touch screens. Format: headings A to F, a table for section C, plain lists elsewhere.
Use it when you are
- Building a dedicated page for a paid ad or email campaign
- Launching a waitlist, webinar signup or lead magnet page
- Rewriting a landing page that gets clicks but few conversions
- Briefing a designer or a page-builder tool with structure and draft copy
Why this prompt works
It begins with the click, not the page
A landing page is the second half of a promise made somewhere else. Asking where the visitor came from and what they were told lets the model write a first screen that confirms the ad or email, which is the first thing a visitor checks before deciding whether to stay.
Sections are answers to questions
Instead of a stock template of hero, features and testimonials, section C makes each block state the visitor question it resolves and ties every objection you listed to a place on the page. Sections with no question to answer have no reason to be included.
Proof is rationed to what is true
Models asked for persuasive pages readily produce plausible testimonials and round numbers. The constraint to use only supplied proof, with a visible [PROOF NEEDED] marker where a gap exists, keeps fabricated claims out of your draft and shows you which evidence is worth collecting.
The form is designed, not assumed
The conversion step gets its own section because that is where effort is asked of the visitor. Making the model justify every field and describe what happens after submission surfaces unnecessary friction before it is built, and it gives you a short, written reason to point to when someone asks for one more field.
How to use it
- Decide the single action first. If you cannot choose between two, you need two pages.
- Paste the actual ad headline or email subject into the traffic source field so the page can mirror it.
- List only proof you could show a skeptical visitor today. Do not paraphrase testimonials you do not have permission to use.
- Run the prompt and search the response for [PROOF NEEDED]. Either supply the evidence or cut the claim.
- Edit the draft copy in your own voice, then build the page in section order on a phone-sized canvas first.
- Pick one item from section F and run it as a test once the page has steady traffic.
AI model compatibility
| Model | Status | Notes |
|---|---|---|
| ChatGPT | Expected to work | If you want more headline options, ask for them in a follow-up and state the angle you want, so the new options do not repeat the first three. |
| Claude | Expected to work | The inputs are already wrapped in a tag, which follows Anthropic's advice to separate supplied material from instructions. Keep the tags when you paste. |
| Gemini | Expected to work | If the copy in section E comes back thin, ask for that section again on its own with the section table pasted back in as context. |
“Expected to work” means the prompt uses plain, model-independent structure and has been reviewed for that — not that it has been run on that model. A model is marked Tested only when a test record is published below.
Worked example
Scenario: A small software company sending search-ad traffic to a free-trial page.
Design a landing page with one job. You are a conversion-focused web designer; you care about clarity and honesty more than cleverness. <inputs> Offer: 14-day free trial of Tallybook, invoicing software for freelancers Visitor: Freelance designers and developers who invoice 5–20 clients a month and chase late payments by hand Where the visitor is coming from, and what the ad, email or link promised: Google search ad with the headline 'Invoices that chase themselves' The single action the page asks for: Start a free trial with email only, no card Proof we can truthfully show: Two written testimonials from named customers who gave permission; integrates with Stripe and PayPal Doubts and objections we hear: Is it hard to move existing clients over? What happens when the trial ends? Tone: Friendly and conversational </inputs> Deliver the following, in this order. A. Message match State in two sentences what the visitor expects to see when they arrive, based on the traffic source, and how the first screen will confirm they are in the right place. B. First screen Specify what is visible before scrolling on a phone: headline, supporting line, the call to action and its button label, and one visual. Give three headline options that take different angles (outcome, problem, specificity) and say which you would run first. C. Section sequence List the remaining sections from top to bottom. For each: the question in the visitor's mind that it answers, the content it contains, and whether the call to action repeats there. Map each objection from the inputs to the section that handles it. D. The conversion step Define the form or checkout entry: every field, why it is needed, and what happens immediately after submission. Remove any field you cannot justify. E. Draft copy Write draft copy for every section, labeled DRAFT. Keep paragraphs to three lines or fewer on a phone. F. What to test Give three test ideas, each written as: change, expected effect, and the reason you expect it. Constraints - One conversion action only. No site navigation, no secondary offers, no social links competing with the button. - Use only the proof listed in the inputs. Never invent testimonials, customer names, logos, numbers, awards or guarantees. Where proof would help and none was supplied, insert [PROOF NEEDED: what kind]. - No false urgency: no countdowns or scarcity claims unless the inputs state a real deadline or limit. - Button labels must say what happens next. - Body text and buttons must be able to meet WCAG 2.2 AA contrast, and tap targets must be comfortably large on touch screens. Format: headings A to F, a table for section C, plain lists elsewhere.
What a good response should contain
- A message-match note saying the first screen should repeat the idea of automatic payment reminders from the ad
- Three headline options with different angles and a stated first choice
- A section table in which the switching and end-of-trial objections each map to a specific section
- A form with a single email field, plus a line describing what the visitor sees right after submitting
- [PROOF NEEDED] markers where a customer count or rating would normally sit, since none was supplied
This is an illustrative scenario showing how to fill in the prompt and what to look for. It is not a recorded model output. Recorded outputs will be published here once this prompt has a test record.
Testing and editorial review
Status: Untested. Reviewed for structure and clarity by the editorial team. No recorded model test yet.
No test record has been published for this prompt yet. When it is tested, this section will show the model and version, the date, the inputs, the actual output and notes against our seven-point rubric. We do not publish numerical scores.
| Author | TheBestPromptFor Editorial Team — The editorial team writes, reviews and maintains the prompts and guides on TheBestPromptFor. Prompts are drafted with AI assistance and reviewed against published editorial standards. |
|---|---|
| Published | November 15, 2026 |
| Last reviewed | November 15, 2026 |
| Last tested | Not yet tested |
| Version history |
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Limitations and things to check
- The output is structure and draft copy, not a visual design. Layout, imagery and polish still need a designer or a builder tool.
- The model cannot predict conversion rates. The test ideas are hypotheses to run, not forecasts.
- Draft copy may drift from your brand voice and should be edited by someone who knows the product.
- Advertising and consumer-protection rules vary by industry and country; have regulated claims reviewed before publishing.
Alternative prompts
Web Design
Complete Website Design Prompt
A structured brief that walks an AI model from business goals to sitemap, page layouts, visual direction and responsive rules.
- ChatGPT
- Claude
- Gemini
Web Design
Wireframing Prompt
Produces a low-fidelity wireframe of one screen as a text diagram and block spec, with content priority, states and annotations and no visual styling.
- ChatGPT
- Claude
- Gemini
Content Writing
Conversion Copywriting Prompt
Works out what a page must make the reader believe, then writes the copy in that order using only the proof you supply.
- ChatGPT
- Claude
- Gemini
Marketing
Ad Copy Prompt
Generates ad variations across four distinct angles, counted against your character limits, with every claim traced to proof you supplied.
- ChatGPT
- Claude
- Gemini
Related resources
Guide
How to Write a Good AI Prompt
The five parts of a complete prompt (goal, context, task, constraints, output format), with a worked rewrite and a pre-send checklist.
Guide
Prompt Templates vs Prompts: What Is the Difference?
A prompt is one complete request; a template is a reusable prompt with named variables. When to use each and how to turn one into the other.
Frequently asked questions
Why does the prompt remove site navigation?
A landing page built for one campaign has one job, and every extra link is a way to leave without doing it. Removing the main navigation is a common practice for campaign pages. If your page also has to serve as a general entry point to the site, use the website design prompt instead.
What if I have no testimonials or numbers yet?
Leave the proof field empty. The page will rely on a clear explanation of the offer and on reducing risk, for example a trial with no card required, and the response will mark where proof would strengthen it. That list tells you what to gather from early customers.
How long should the page be?
As long as it takes to answer the visitor's questions and no longer. A free, low-commitment action usually needs less persuasion than an expensive purchase. The section table makes length a consequence of the objections you listed, so trimming objections you rarely hear shortens the page.
Sources and references
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