The best prompts for web design

These prompts cover the thinking parts of web design: deciding what a site is for, how its pages are organized, what goes on each screen and in what order, and whether the result is usable and accessible. Some plan new work, such as a full site, a campaign landing page or a single wireframe. Others review what already exists, including a redesign plan, a heuristic UX audit and a WCAG-based accessibility review. Two deal with the rules behind the screens: design tokens and components, and responsive behavior.

Choose by starting point. If nothing exists yet, begin with the website design prompt and move to wireframing for individual screens. If you have a live site, the redesign prompt protects what already works, while the two audit prompts look closely at one flow or one page. Reach for the design system and responsive design prompts once structure is agreed and you need consistent rules to build from.

AI models are good at this kind of structured reasoning when you give them real inputs: they can rank content, propose a hierarchy, apply published heuristics and write up decisions in a form a team can review. They cannot see your rendered pages unless you supply them, do not know your users or analytics, and are unreliable at measuring things like color contrast. Every prompt here asks the model to mark its assumptions and to separate what it can establish from what needs testing. Treat the output as a draft for a designer, a developer and, ideally, real users to check.