A language model cannot hand you a finished layout, but a great deal of design work happens in language first: deciding what a page is for, what order things appear in, what the rules of a system are, and what is wrong with the thing that already exists.

This collection covers that ground for web and brand designers. The web design prompts move from whole-site planning down to wireframes and responsive rules. The audit prompts give you a structured second pair of eyes for usability and accessibility. The graphic design prompts produce briefs and direction — text you can take to a designer, a client or an image tool.

Treat every output as a draft for your judgment. Contrast values, font choices and accessibility findings in particular need checking against the real artefact.

The prompts

  1. 01Web Design

    Complete Website Design Prompt

    The broadest prompt here: goes from goals and audience to sitemap, page layouts and visual direction in a fixed order.

    IntermediateUntestedChatGPT, Claude, Gemini
  2. 02Web Design

    UX Audit Prompt

    Reviews an existing page or flow against usability heuristics and ranks the problems by severity.

    IntermediateUntestedChatGPT, Claude, Gemini
  3. 03Web Design

    Wireframing Prompt

    Describes low-fidelity wireframes section by section, with content priority and behaviour, before any visual styling.

    BeginnerUntestedChatGPT, Claude, Gemini
  4. 04Web Design

    Landing Page Design Prompt

    Plans a single-goal landing page: message hierarchy, proof, objections and the path to one call to action.

    BeginnerUntestedChatGPT, Claude, Gemini
  5. 05Web Design

    Design System Prompt

    Drafts tokens, component inventory and usage rules so a system starts from decisions rather than screenshots.

    AdvancedUntestedChatGPT, Claude, Gemini
  6. 06Web Design

    Responsive Design Prompt

    Specifies what changes at each breakpoint for navigation, grids and typography instead of leaving it to chance.

    IntermediateUntestedChatGPT, Claude, Gemini
  7. 07Web Design

    Accessibility Audit Prompt

    Checks a design or page description against WCAG 2.2 success criteria and separates confirmed issues from things to test.

    AdvancedUntestedChatGPT, Claude, Gemini
  8. 08Web Design

    Website Redesign Prompt

    Starts from the existing site and its problems, and decides what to keep, change and remove.

    IntermediateUntestedChatGPT, Claude, Gemini
  9. 09Graphic Design

    Brand Identity System Prompt

    Produces identity direction — palette roles, type, tone and usage rules — as a written system.

    IntermediateUntestedChatGPT, Claude, Gemini
  10. 10Graphic Design

    Logo Design Brief Prompt

    Writes a creative brief and distinct concept directions to give a designer or an image tool.

    BeginnerUntestedChatGPT, Claude, Gemini
  11. 11Graphic Design

    Image Prompt Writer

    Writes detailed, structured prompts for image generators from a plain description of what you need.

    BeginnerUntestedChatGPT, Claude, Gemini